Pick and customise · about two minutes
Start from a shop design
Choose any design, then set the size — standard or your own measurements — plus the fabric and colour. You pay the listed price and we start after confirming the details.
Browse designsResults appear as you type. Enter shows every result; arrow keys move through them; Esc closes.
Made-to-measure Lolita & coquette · Lahore atelier
Pick a design, set your size, fabric and colour, and we sew it by hand in Lahore. We check every detail with you before the fabric is cut, then ship it to you anywhere in the world.
Cut to your measurements. Your fabric & colour. Hand-finished in Lahore. Made only after you order. XS–5XL or your measurements
Each style has its own colours, from butter pastels to black lace. Pick the one that feels like you to see every design we can make in it, cut to your measurements.




Point at a style to see it, or swipe on your phone
Not sure which is you? Read the style guideDress the doll in our designs, change the fabric and colour, and see the whole outfit come together. When you love it, order it made to your measurements.
No warehouse full of sizes that nearly fit. Your piece is cut after you order it, from your measurements, in the fabric and colour you chose.
where it begins
Pick a Lolita dress from the shop and set your size, fabric and colour. Or bring us a dress that only exists in your head, and we will sketch it with you.
in the atelier
Your piece is cut, trimmed and finished by hand in Lahore. A shop design takes around 3–4 weeks; a Dream Dress takes longer. We send you progress photos along the way.
final detail
A custom piece is made once and cannot be exchanged, so we confirm every detail with you before cutting. Then it ships to your door with tracking.
We confirm every detail with you before the fabric is cut.

Send us a mood board, a sketch or a few lines about the dress. We draw it and give you a price, then sew it to your measurements once you say yes.
Pick and customise · about two minutes
Choose any design, then set the size — standard or your own measurements — plus the fabric and colour. You pay the listed price and we start after confirming the details.
Browse designsFully bespoke · sketch and quote first
Describe a dress that does not exist yet — boards, sketches, a feeling. We reply with questions, then a sketch and a quote. Nothing is paid until you approve both.

@rufflerossette
New shoots, fittings and peeks inside the Lahore studio. Tag #MyRosette to be featured. Every piece below can be made for you: tap a photo to shop it.
Follow @rufflerossette (opens Instagram in a new tab)Plain answers to the questions we get asked most, written by the people who cut the dresses.





A Lolita dress is a style that grew out of Japanese street fashion: a fitted bodice, a full knee-length skirt lifted by a petticoat, and details like lace, ribbons, bows and Peter Pan collars. Sweet, classic and gothic Lolita share that shape and differ in colour and mood. Coquette borrows the bows and softness for everyday wear.
Choose a standard size or enter your own measurements at checkout. The price is the same either way. We review every set of measurements and message you before cutting if anything looks unusual.
Yes. Each design lists the fabrics and colours it can be made in. If you want a shade that is not listed, ask before ordering and we will tell you whether we can source it.
Made-to-order designs take about 3–4 weeks from the day your measurements are confirmed. Ready-to-ship pieces leave within a few working days. We only accept a set number of orders each week, so the queue stays honest.
Cut to your measurements. Your fabric & colour. Hand-finished in Lahore. Made only after you order. XS–5XL or your measurements